I was doing a little googling today and came across another beta from Google. This one was a bit hidden but seems to show where search is going. Before Facebook, Twitter, Flickr, YouTube and the like, we went to a search page and took the results for what they were. Now that we have all these virtual contacts and outlets, we would use what our friends (Virtual and Real) would say over some random bot.
So this new setting from Google is a move in that direction from what I can tell. You can see what it looks like below. This is from a google search of Georgia Bulldogs.
I may have missed this in the past, so this may be old new, but let me know what you think about this.