The End of Cellular Minutes
via Flickr ( by ecerverab)As we move to a more mobile and digital world, the value of cellular minutes will be coming to an end. Just think about your plan 10 years ago vs this past year. I know for me, I got the lowest number of minutes with the highest data plan this year. In the past it was all about the minutes.
With services such as Skype and the new Apple FaceTime, where your call is just 1's and 0's, the need for a minute begins to lose it's value. It's all about the data. Ars Technica had an article regarding data usage on Skype vs minutes. Yes using Skype saves minutes, but it eats your data. But you can see where this is going.
Another example of this is the rumor that Apple will give FaceTime to the iPod Touch. This is a Wi-Fi only unit, so it's all about the data not the minutes. So seeing this in a phone with just 3G or 4G for just data handling is not that hard to believe (see the iPad 3G).
How do you select your plan, are you going low minutes and high data. I'm willing to bet you are. I'm also sure you are sucking down the data bytes as fast as you can. Do you think in a few years, that your minutes will continue to drop and your data usage goes up. I'm betting yes.
If you don't think the carriers aren't aware of this, just look at the pricing tiers. They are already beginning to use the subsets of data usage. They also are not promoting the 1000 Minutes or unlimited minutes. Because they know, people don't use the phone for a minutes phone. Another reason in that is almost all carrier to same carrier calls don't count against minutes. So the fact that they allow this goes to show, that they know they are not going to make their money off of minutes anymore.
What are your thoughts, I would love to hear them.



Friday, July 23, 2010 at 3:09PM
